| SALES & MARKETING Grow Your Future The Sales and marketing plan should add value to the overall business plan. Failure to establish exactly what that plan is, what it means and how you will measure your sales and marketing performance will almost certainly lead to a lack of business focus. The buy in of all staff to the plan and the overall direction of the business will ensure that the company objectives are being worked towards in every action that they take. Staff should be made aware that their actions in their department can impact on other areas of the business. The marketing strategy is about company awareness of the markets, the product range, the features and benefits of the services and the promotion of these to the target markets. The sales strategy is about the actions required by the sales force to ensure that they maximise every opportunity to complete the sale. A defined approach to this area is crucial to achieve the goals set. Sales and Marketing Workshop |